Product Research
So many brands are they and still user needs different and best suitable product. We the team of Indian professionals with people have more than ten year experience in the trade. Joined by European professionals of the trade who visited India. A research was conducted, in different states of India.
The Thought Process
No one can do good business unless one renders benefit to others.
Customer is like a child one has to give him what he wants. But if he wants wrong thing one has to stop him.
The Observations
We observed different combination of raw material and fabric are being used in products. The customer’s aspirations, from different age groups and from different locations. The weather conditions of India are different than of Europe so the product has to be according to Indian living and weather conditions, without compromising on comfort and life of product.In India people use mattresses for sleeping, sitting, sometimes eating, playing and enjoying relationships.
Two type of needs were most prominent
1. It must be bouncy and comfortable.
2. It must be firm (not hard) for back ache or spine problem.
Result
A product was designed with toughened inner core for support with two different tops on two sides. Thus multi layer mattress was designed. One side was named ;
Wow side best suited for: beauty sleep, comfort, pregnant women and nursing mothers.
Other is Spine care side; best suitable for people having spine problems/back ache, playing, sitting, students, players etc.
Thinking from price point of view those who can afford a memory foam (viscoelastic foam) layer has been offered for luxury, extra comfort feel on WOW side. For economic variant the WOW side has been given a layer of resilient P.U. foam.
We were happy and satisfied after a rigorous testing of product result came. We feel it is the best mattress to meet user requirements.
Conclusion
We do not need an army of products in mattresses. We just need a right product for right place and for satisfaction of desire of customer. The product must offer, comfort, support, help in recovering from pain and help in building good relationships. The mattress must be in line with all sleeping postures like sleeping on back, sleeping on side etc. And most importantly, to have deep sleep for ones beauty and health. The above conclusion best defines our mattress.
Remark: Every single inch of mattress can be used to fullest. Thus value for money. (They are both side usable with different feel on two sides).
One who buys cozy nights product is buying research benefits greathearted. That means ultimate comfort and satisfaction with value for money.